Hello and welcome to you! Today we have a look at the introduction of the For Mustang and how each generation of Mustang brought something different to the brand and how it has evolved.
The Ford mustang was introduced by Ford in 1964. Production had begun several months earlier and this short time of delivery was mainly down to the fact that it was based on the North American Ford Falcon.
This popular car as it stands today, has seen the evolution of its design and development over a forty year span. Considered to be the ‘pony car’ of the American automobile, the car consists of a sports car like coupe with a long bonnet and short rear deck.
Ford Mustang 1
The first generation of the ford mustang was produced between 1964 and 1973 and doesn’t really resemble the mustangs of today. Originally the prototype featured a two seat, mid mountain V4 engine which was sourced from the German factory of Ford. The two seat design was believed to be abandoned due to the possible low volume of sales as reflected in the desire for the 1955 T-Bird. With this in mind it was decided that the car should be offered as a four seat styled vehicle. The car was also designed with both women and men in mind, appealing to men through the sports features and the practicality aspect for the female drivers. The concept was a Ferrari like front end, motif centred on the front and something heavy looking.
The mustang was comprised using very familiar yet simple components. Elements such as the chassis, suspension and drive chain all originally appeared in the Ford Falcon.
NOTE: The Mustang first saw it’s screen debut in the 1964 James Bond film Goldfinger.
Original sales where predicted to hit 100,000 by the end of the first year, yet 18 months after the car had been launched it had sold in excess of one million units.
Modifications of the original saw the introduction of an alternator to replace the generator as well as an upgrade of the V8 engine from 260 to 289 cubic-inch displacement.
Ford Mustang Mark 2
The second generation of the Ford Mustang arrived on the shop floor in 1974. The 70s introduced more strict guidelines about pollution laws which led to the larger, less fuel efficient cars falling out of favour among the general public. First years sales struggled to compete with that of the first edition mustang which saw 418,000 units sold in the first 12 months compared to 385,000 of the second generation. Styling of car remained close to that of the original in 1964 in size, shape and styling. Yet this car did differ in a few aspects, the car was heavier and smaller. Performance was also reduced yet the car offer improved handling and engineering yet the car, for many seemed ‘less muscular’.
Ford Mustang the Third
Third generation Mustang was introduced in 1979 and was available until 1993. The exterior was designed to accommodate four people in comfort and despite the smaller rear seat set up. The boot was larger and was the engine was more accessible for maintenance.
Available in coupe and hatchback, the car was also become available as a convertible in 1983. The next wave of resistance that the Mustang had to compete with was the rising fuel prices which led to a slump in sales Ford decided to develop and new Mustang. A major facelift saw a new mustang arrive in 1987 which got peoples attention.
Stay tuned to see where ford took the Mustang next. How they competed with other popular cars on the market, increasing fuel prices, claim down on fuel emission levels and the publics demand for something a little different.