The Ford Fiesta Poole, synonymous with the supermini car class in Britain has won ‘small car of the year 2010′ by Diesel Car. This award will be welcomed by Ford, at a time when the car has also hit the number one spot for sales in Britain charting 43,611 sales so far this year.
The Ford Fiesta was born out of a demand from consumers for smaller cars in the 1970’s. At this time, Ford had the Escort, but this was still a front engined, rear wheel drive car and competitors were launching smaller, front wheel drive cars like Fiat and Peugeot. The Mark I Fiesta was created and in 1978 it knocked the Vauxhall Chevette off the top spot for best selling Mini Car.
“This latest Fiesta is becoming another Ford icon. The British public love the Fiesta’s style but, as Diesel Car states, once they get behind the wheel, they love that experience too” says Mark Simpson the Marketing Director of Ford of Britain.
The combination of great styling and design coupled with superior handling and drive makes the Ford Fiesta a real winner in the eyes of Diesel Car magazine and the likes of the Ford Dealership Dorset along with all the other dealers across the country will be able to use this latest award as another great selling tool.
The car itself has sold more than 3,500,000 since the Mark I and is the second most popular car to ever be sold in Britain.