When a company tries to move into the new advertising space that the internet and social media offer it can go one of two ways: brilliantly or, as the latest Aston Martin campaign seems to be heading towards, absolute trash that is ridiculed across the internet.
CRINGE at the crude, clichéd dialogue.
GASP at the terrible delivery and timing.
WONDER if this is meant to be tongue in cheek or a genuine effort.
Thankfully, Aston Martin make much better cars than they do short films, and if you want to see something of actual quality then you can simply head to your nearest Aston Martin Dealership.