Figures released by the worlds leading provider of motoring and automotive business trends have shown that the Ford Fiesta was Europe’s top selling small car in March and second most sold car in the first quarter of this year.
The Ford Fiesta was last revamped and remodelled back in 2008 and since then has sold a staggering 1,350,000 vehicles worldwide. According to the released data, this year in March the Ford Fiesta sold 50, 534 units in Europe, that is almost 10,000 units ahead of its next following competitor. The Fiesta has changed dramatically since its introduction in 1976, both in its looks and performance.
Roelant de Waard who is the vice president of sales and marketing for Ford Europe commented upon the news saying “And, with the all-new Ford Focus and the new C-MAX models – both just launched and already enjoying a strong sales momentum – Ford is further strengthening what is already an industry-leading product line-up in Europe”.
Ford are constantly finding new and improved ways of promoting their products which is one of the main reasons for their success over their competitors. Just this month a new campaign was launched and aimed at promoting the Ford Fiesta. The “love the summer vibes’ campaign is in partnership with one of the largest players in online media ‘Spotify’ and also in conjunction with the London radio station ‘Capital FM’. Viewers and listeners will be prompted to visit a specially made micro website with details about upcoming summer events and festivals. The campaign is expected to be a great hit and will incorporate a variety of social media platforms to create a ‘Buzz’ about its popular small car model the Fiesta.