Love them of hate them; social networking websites are here to stay! As a business it’s very important to embrace new ideas for marketing and these types of websites and online communities are one of the largest platforms available.
Following in the footsteps of Facebook, Google have just released and started testing their own social network known as Google+. It has been said that one day company websites could be replaced by corporate pages on these types of sites, bearing that in mind it’s no wonder that companies are flocking to promote their brands, products and increase their interaction with customers online.
The Ford Motor Company has been one of the first companies in the world to have a corporate presence on Google+. One of the significant points to note of this is that Google are deleting most business listings and profiles from the network, showing just how important and trusted the Ford Motoring group are by being given the opportunity to help with the trial.
At present Ford’s Google+ profile has over 1,200 followers and is becoming one of the largest and fastest growing communities. Visitors to Ford’s Google+ listing will find everything from photo caption competitions, question and answer sessions and even the chance to have a live video chat with Ford’s director of marketing.
Ford have always been ahead of its competitors in both its technology and its marketing, so being able to be one of the first corporations to exclusively experiment and experience this new online media platform is a great feat for the Company. This is also great news for Ford Dealers who will be hoping that the great publicity and flowing endorsements will help with their new Ford cars for sale.