The luxury sports car manufacturer Aston Martin is truly an iconic English sports car brand; it is British through and through and has evolved from its historical racing past over the years. Today, the popularity of Aston Martin and its beautiful sports cars is going from strength to strength around the world, especially with its growing sales in India, South America and the Far East. Continue reading
To most people the words Eco-Friendly and Sports Supercar wouldn’t normally follow in the same sentence. But with current worldwide pressure from the Global Summit of world leaders and environmental pressure groups to lower carbon emissions and pollution over the next 20 years, not to mention the rising cost of petrol, like most car manufacturers, the sports supercar manufacturers have to get more greenness into their business.
Its not surprising that many of the big names are going back to the drawing board to join the rise in the green car’s we are seeing appearing on our roads in these modern forward thinking eco aware times. This year’s Geneva Motor Show saw a rise in the number of sports supercars designed to be greener than their gas guzzling siblings, with a lower carbon footprint on paper and also to make you feel like you are doing your bit for the planet whilst driving along at the wrong side of 150mph…
Even the likes of Ferrari who have brought out their new petrol-electric hybrid 599 can switch between zero-emissions electric power, petrol power and a mix of both, plus they’ve even ditched the trademark red livery and painted it green! Porsche have unveiled their 918 Spyder, a mid-engined two-seater, which has an innovative plug-in hybrid, so you will be able to find one at your Porsche Dealership in the not to distant futute.
Another direction is the “Cygnet” from Aston Martin, as they are launching their green-eco offering very shortly (with the aim of lowering the super car company’s average emissions annually). The Aston Martin Cygnet is loosely based around the Toyota smart car which is one of the greenest non-electric cars in Toyota’s portfolio. Yes it could be argued that many of the new eco-green cars are not as environmentally green as they could be, but it has to be seen as a step in the right direction by many. So who knows you might even be able to buy one as a Pre owned Aston Martin in the future froma local dealer.
It is time to start thinking about getting yourself tickets for the Salon Privé, the sixth edition of the event will be taking place this year on the 22nd to the 24th of July. The event which is regarded as London’s most exclusive motor showsaw last year’s event break its previous attendance records and sold out entirely over its three days.
The event is now in its six year and is one of the most important and influential luxury motoring events held in the country if not Europe. The Salon Privé is held within the grounds of Syon House which is the home of the Duke of Northumberland and is surrounded by almost 200 acres of lush grounds and gardens. The venue is ideally suited to the exhibition as even though it is less then 10 miles from central London it is extremely peaceful and serene.
This year one of the highlights of the car show will be the UK’s debut of the amazing new Aston Martin Virage GT Sports car. This is not the first time that Aston Martin has chosen to use the luxury car show as a launching pad for one of its new cars; back in 2009 the British Sports car company presented the “one-77” model to the general public for the first time. The model cost a staggering One Million Pounds and was very well received by visitors to the Salon Privé, since then many other luxury car manufacturers have chosen to follow suit and preview their own new models to the UK consumers at the show.
Aston Martin have unveiled their latest model the 2012 Aston Martin Virage which is the third model in Aston Martin’s two-door GT series. The Virage finds itself neatly placed between the DB9 and the DBS in Aston’s range of cars.
The all-aluminium 2012 Virage has a four-cam 6.0-litre V12 sports, which produces 490 bhp which is half way between the DB9’s 470 bhp and the DBS 510 bhp and does 0 – 60 in just 4.6 seconds.
The Virage is of course like all other Aston Martin’s in that it is completely captivating with a style and sex appeal unmatched by nearly any other car on the road.
The 2012 Virage drives superbly, as you would expect from Aston Martin, though its power and speed flows rather than coming in fast bursts. This means on a grand tour down to the south of France the Virage is perfect and gives you the time and space to test the car to its limits, yet if you use it to simply drive through London your unlikely to find out what this car is really capable of. But a grand tour is just what an Aston Martin is all about. What better way is there to drive through country or through the continent than in an Aston Martin. There are certainly very few cars that will turn as many heads as you drive by.
The 2012 Aston Martin Virage is set to go on sale this summer so head down to your Aston Martin dealer to enquire about this stunning addition to the Aston martin line up.
You may have seen our recent series of posts regarding the Aston Martin True Rapide videos. I say regarding, I mean mercilessly mocking.
Aston Martin haven’t abandoned their traditional adverts though. The short film may have been an interesting venture for them, but producing dramatic, brooding shots of cars streaking along deserted roads will always have its place in the marketing of classic cars.
There are also the road demos, also frequently mixed with dramatic music, and those can double as publicity events for their cars. Let people know you’re shooting a video in London and watch as they gather around on their lunch breaks, as can be seen in this shaky video:
This “London Debut” provides an opportunity to shoot the car driving in the sort of environment it could well end up in, as well as letting the people who could afford it, ie. those working in the centre of London, a chance to see it up close, even if their view is obscured by cameramen. Now all we’re waiting for is something that shows it in other locations around the country. Perhaps near an Aston Martin dealership Surrey?
Hopefully, you’ve kept up with our recent posts about Aston Martin’s attempts to get into the world of viral marketing. If you haven’t, you can catch up on them below, or visit this page on the Aston Martin website and watch all three parts together, as they were meant to be seen. After that, you can wince in recollection every time you drive past an Aston Martin Dealership.
The videos may have been bad, but they do raise some interesting questions about how manufacturers such as Bentley, Porsche, Ferrari and so on are use the internet to promote their cars. Whereas you can see banner adverts all over the place for offerings from more affordable manufacturers like Ford or Vauxhall, you don’t see Porsches chasing each other across the top of a web page in a garish flash advert.
Part of this is obviously because of the way these companies expect to do business. They can use top car shows like Top Gear to get their latest models shown to an interested audience, but past that they rely a lot on the image of their brand and the price of their models to draw in customers.
Product placements in Bond films are all well and good, but there are whole new realms of media that they can exploit with the rise of the internet. Except they haven’t. Apart from Aston Martin’s poor voyage into viral videos, the largest online presence these companies seem to have is their Facebook pages.
Will we see more attempts to create content like this, which furthers their image whilst also drawing more mass attention, or do the companies believe that doing so ruins the image of exclusivity? After all, walking into a Bentley Dealership and getting a glass of champagne when you buy a new car is very cool. Sitting at your computer reading a blog post about the latest Porsche’s performance simply isn’t.
Introducing the new Aston Martin Vantage S, the most powerful and most beautiful Vantage yet which is packed full of new features to create the very best driving experience.
The Vantage S boasts a 4.7 litre V8 which delivers 430bhp and the newly developed SportshiftTM II transmission which has been designed specifically for the Vantage S.
To enhance the Vantages already considerable looks there is a new lower bumper that is finished in carbon fibre, and allows for a greater intake of air to cool the engine and front breaks. The Vantage S comes fitted with 19-inch ‘V’ spoke wheels as standard with a 10 spoke wheel available as an optional extra. At the back a new bumper and side sills make the car appear to be wider.
CEO of Aston Martin, Dr. Ulrich Bez, said “The Vantage S epitomises every attribute of the V8 Vantage and pushes the driver experience beyond what we have offered before. It combines dynamic exhilaration with all the charming finesse, beauty and practicality already associated with the Vantage range.”
As if all the new features and tweaks weren’t enough to give you an amazing ride drivers can now simply press the sports button to quicken the gear changes, increase the throttle response and even open the exhaust bypass valves to make you one of the quickest and loudest thing on the roads.
Prices for the coupe version start at £102,500 and the roadster starts at £110,700. The prices may seem steep but can you put a price of such motoring beauty.
This car symbolises a new benchmark for Vantages, which is likely to make the S very hot property indeed. If you want this car in your life then head to an Aston Martin dealer straight away to avoid disappointment.
WARNING: This blog post contains spoilers about the Aston Martin Rapide promotional short film. If you care in any way about this, do not read this post. Instead, seek professional help.
Time Travel. That’s what was in their little suitcase thing. Time Travel.
I groaned enough when MB had the horribly forced “What is time?” “Time is power” conversation, thinking the film’s makers couldn’t ram the point down my throat any harder.
Seconds later, I felt my stomach burst when it turned out they could. As if you hadn’t already got the message that the car saves you time and time is power, time is power, time is power, they then use literal time travel just to add that little bit of extra emphasis.
It was the video equivalent of chiselling your message into a piece of granite, underlining it twice and then slamming it against somebody’s head until they break down weeping, only able to repeat your marketing slogan even after years of therapy.
Thankfully, the Rapide itself has garnered some good reviews, and other quality models are still available from Aston Martin Dealers. I’d like to think that whoever is responsible for this film is now wishing they had some strange time travelling capsule from 2024 themselves, allowing them to escape from the office they’ve locked themselves in whilst the boss hammers on the door, letter of dismissal in hand.
Who amongst us hasn’t dreamt of being James Bond from time to time with the international jet setting, the death defying job, the women and of course the glorious cars? Well for just a cool $5 million you can be James Bond, or you can at least drive his most iconic car.
The famous Aston Martin DB5, described as the most famous car in the world, was driven by Sean Connery in both the films Goldfinger and Thunderball. The car in the best Bond tradition comes complete with many of Q’s very best gadgets. The DB5 come complete with smoke screen (great for avoiding speed cameras), a revolving number plate (a good trick when trying to confuse traffic wardens), a bullet proof shield (handy should you find yourself driving through any war zones), an oil slick sprayer (other motorists probably won’t appreciate this being used) and of course your very own machine gun (which is of course fake, though I would still avoid whipping is out unless you want to cause mass panic and get a visit from the police).
The iconic car was brought for just $12,000 back in 1969 but thanks to its association with James Bond the car has become one of the most expensive in the world. While this DB5 may be a little out of most peoples price range there are plenty of beautiful classic Aston Martins just waiting at an Aston Martin Specialist to be snapped up at much more reasonable prices, though of course they don’t come with Q’s handy gadgets.
The eagerly awaited Aston Martin One-77 has proved such a hit with motorists that there are just a handful left available in the world. Despite the massive million pound plus price tag these ultra exclusive cars have been flying off forecourts across the world.
If you want your very own Aston Martin One-77, and after looking at the trailer below why wouldn’t you, you best get on the phone to an Aston Martin Dealer sharpish before the last of these stunning cars get snapped up.