New Porsche Panamera GTS 2
The German sports car manufacturer Porsche has always been known for innovation in design. The company has moved with the times but remained true to its traditions, and the rear engined Porsche 911 is the perfect testament to that.
Porsche has not rested on its laurels and has looked at breaking into new markets over the last 10 – 15 years, with the development of the 4×4 SUV Porsche Cayenne and the more recent Panamera luxury four door saloon. Continue reading
The luxury German sports car company Porsche has always moved with the times and reacted to market forces, but in this current climate it is now reacting to environmental issues faced by the automotive industry worldwide.
Porsche has now increased its range of petrol-electric “Hybrid” cars which now encompass the Panamera Saloon and Cayenne SUV ranges. Which means it makes both these models the cleanest and greenest cars in the Porsche stable currently. Continue reading
Porsche Boxter Spyder
Is the new Porsche Boxter Spyder going to live up to expectations of its older “50’s Classic” sibling? Only time will tell I think. The latest Porsche Boxter Spyder is not a direct incarnation of the legendary 50’s two seater racing car, but more of an inspiration from the classic 550 Spyder’s roots and its essence as a fun sports car.
The original Porsche 550 Spyder was produced between 1953 -1956 and was first raced at the famous “Nurburgring” in Germany in May 1953, running on methanol was victorious in the rain up against the works car’s Ferrari, Jaguar D-types and Mercedes 300 SLR’s which were considered the supercar racing favourites of that time. The following month the two 550 spyder’s were entered into the Le Mans 24 hour race and won first and second place in their class. The Porsche racing pedigree was born.
On a sad note It was in 1955 when the then Superstar Actor “James Dean” was killed whilst driving his Porsche 550 Spyder when he was involved in a road traffic accident. Later the classic Porsche 550 Spyder became immortalised, like the late film star himself and exemplifies the racing spirit of the 50’s.
The new modern Porsche Boxter Spyder has a lot to live up to with its historical legacy. The Boxter Spyder is a very different car from many perspectives, as it’s much bigger and has a lot more room and extra’s that would not be found on the 50’s model. The Boxter Spyder has been made in the spirit of the 550 Spyder’s legacy but with an added modern twist and refinements you would expect on a modern Porsche.
So if you want to see if there is a Porsche that appeals to you, why not pop into your local Porsche Specialist or the Bentley Dealership to see if you are tempted with any of their special super cars.
Hopefully, you’ve kept up with our recent posts about Aston Martin’s attempts to get into the world of viral marketing. If you haven’t, you can catch up on them below, or visit this page on the Aston Martin website and watch all three parts together, as they were meant to be seen. After that, you can wince in recollection every time you drive past an Aston Martin Dealership.
The videos may have been bad, but they do raise some interesting questions about how manufacturers such as Bentley, Porsche, Ferrari and so on are use the internet to promote their cars. Whereas you can see banner adverts all over the place for offerings from more affordable manufacturers like Ford or Vauxhall, you don’t see Porsches chasing each other across the top of a web page in a garish flash advert.
Part of this is obviously because of the way these companies expect to do business. They can use top car shows like Top Gear to get their latest models shown to an interested audience, but past that they rely a lot on the image of their brand and the price of their models to draw in customers.
Product placements in Bond films are all well and good, but there are whole new realms of media that they can exploit with the rise of the internet. Except they haven’t. Apart from Aston Martin’s poor voyage into viral videos, the largest online presence these companies seem to have is their Facebook pages.
Will we see more attempts to create content like this, which furthers their image whilst also drawing more mass attention, or do the companies believe that doing so ruins the image of exclusivity? After all, walking into a Bentley Dealership and getting a glass of champagne when you buy a new car is very cool. Sitting at your computer reading a blog post about the latest Porsche’s performance simply isn’t.
Porsche has a long history in the automotive field. Over the course of Porches history the company has built a reputation for being a premier sports car manufacturer. Porsche has always done things a little different. When rear-engine cooling became a thing of the past for most auto manufactures, Porsche stuck with the technique and continued to do things their way. The most recognizable of the Porsche line of cars is the Porsche 911, today it still uses rear-engine technology.
Other models that are also developed by Porsche include the Cayenne, a mid-sized luxury SUV, the Panamera, a luxury sedan and the Boxter and Cayman which are sports cars. At the time Porsche entered the SUV market, the market for SUV’s was in decline. Even with that somewhat questionable decision, the Cayenne has been a success. In fact the Cayenne consistently ranks high in performance and reliability among luxury Sport Utility Vehicles.
Recently, Porsche have earnt the following awards:
- The title of the most prestigious automobile brand was bestowed on Porsche brand by the Luxury Institute in 2006. This title was the result of a survey of households with an income level of at least 200,000 dollars.
- In 2006, 2009 and 2010 JD Power and Associates, a well-know global marketing firm that ranks things such as customer satisfaction and quality, named Porsche as the highest ranked nameplate among automobile brands, in Initial Quality Studies.
- Car and Driver magazine named the Porsche Boxter and the Cayman among the ten best vehicles for sale in the US
Porsche was founded by Professor Ferdinand Porsche with the main office in Stuttgart Germany. The first foray into business was not as a car manufacturer but rather as a consultant and development firm. One of the early assignments Porsche received was from the German government to design a vehicle for the people. The result of that design work was the Volkswagen Beetle, one of the most successful vehicles ever made.
With all of the accolades that others have bestowed on Porsche the real quest for quality comes from within the company itself. Porsche operates on a philosophy it calls the Porsche Principle. The Porsche principal is about the company’s responsibility to the customer and to the heritage of the company.
The company philosophy is carried out all levels, from the corporate headquarters to your local Porsche dealership or Porsche dealer, the core principals of that drive the product line are quality, environmental protection, safety and fascination. With the high demands Porsche places on itself, the company’s reputation for excellence is well earned.
News from the US has given Porsche dealers plenty of reason to celebrate recently after it was announced that Porsche has been voted the world’s most beautiful car brand. Voters in the US voted the iconic brand as the most beautiful for an amazing sixth year in a row.
In the surveys list of most beautiful cars Porsche scored highly with the Gran Tourismo Panamera and the Porsche 911, which ranked second and third respectively. In the category ‘Premium Sporty Car’ the 911 came out top once again for the second year in a row.
The Apeal study (Automotive Performance, Execution and Layout) questions around 82,000 new car owners annually to determine what is attractive to the American market.
Porsche topped the brand rankings with an impressive 877 points out of 1,000 beating the second place brand Jaguar by 23 points and the third place BMW by 31. The rest of the top 10 were Mercedes-Benz, Land Rover, Audi, Lexus Acura, Lincoln and Cadillac.
The Chairman of the Board of Porsche AG said “The key to our consistent top performance are the continual advancements and quality improvements to our vehicles. Porsche’s outstanding ranking in the JD Power is a clear indication that our work is honoured by customers. The excellent overall results, including the very good cut for the Panamera, which made it to second place on its first go around, are the result of our persistent customer-orientation”.
Porsche Dealership is expecting a rush of customers to snap up these beautiful cars after this recent announcement.