The New Ford Fiesta ‘Style’.

Should you be searching for a new car then you should certainly take a look at the Ford Fiesta. The Fiesta is the UK’s most popular vehicle and is available in many different types and specs. Just this month Ford has launched the latest version which is called the ‘Style’ series.

The revamped version will include many new features as standard including Home Safe headlights, Electric Power-Assisted Steering (EPAS), Electronic Stability Programme (ESP), Intelligent Protection System (IPS), anti-lock brakes with Electronic Brake-force Distribution (EBD). Not only has the Fiesta been given more features but the price has also been decreased to well below the previous entry models. With that in mind why not take a visit to your local Ford dealers and take a look at their range of new Ford cars for sale.

Introducing Ford’s new spokesman Doug

Spokesmen are often seen as suited, calm, collected and precise. That is until now, meet Doug the newest spokesman for the Ford Motor Company. He may be orange, outspoken and very loud but he is certainly a great highlighter of Ford vehicles and in particular the new Ford Focus 2012.

Doug is part of a very expensive and experimental online advertising campaign to highlight the Ford Focus 2012 and has so far become a great success for the company. Earlier this year Doug was introduced to the general public by Scott Monty who is Ford’s head of global digital and multimedia by means of a Twitter post. The post directed viewers to a video of Doug foiling a robbery, a great way to get the ball rolling on the advertising campaign. Already the YouTube video has had over 420,000 views and been linked and talked about through social media outlets such as Facebook and Twitter.

The online advertising campaign has increased at a very fast pace with Ford adding more and more videos to their YouTube channel. Viewers can catch a glimpse of Doug’s many other escapades such as press conferences, his tours of the Ford Focus and even him saving a choking victim!

The Digital marketing manager of Ford Jon Beebe has been keeping people up to date with Doug’s news and has announced that videos will be uploaded weekly during the next few months that will follow a storyline. One of the goals for the advertising campaign is to grab people’s attention and get them to try out a new Ford Focus Taunton or other New Ford Taunton vehicle.

Here is the first video that was released of Doug.


Fiesta V’s Lamborghini

Ok, I know. Is there any contest? Surely the lambo is faster and slicker and generally better than the little Fiesta? Not necessarily. Have a look at this fun video where we see the Ford Fiesta Taunton do its absolute best against the beast that is the Lamborghini. Unsurprisingly it gets beaten on the straight but it does better than you’d initially think on the corners and of course it does have some perks that the Lamborghini doesn’t. Take a closer look.

Fiesta: Great for the City

As more and more of us are choosing to live in the hustle of the city, we are still finding that we want a car to either drive in and around the city or to escape every once and while. Although anyone that has or does live in a city will know how hard it can be to drive in. That’s why picking a suitable car is a must and it seems the ever popular Ford Fiesta Poole is a better choice than most. Check out this fun video for just one of the reasons to buy this stylish and chic city car.

Of course, Ford does an even smaller car, the Ford Ka Poole which would fit into even smaller spaces if you find the fiesta is still a little too big.

Ford: Simply the Best

The Ford Fiesta Poole, synonymous with the supermini car class in Britain has won ‘small car of the year 2010′ by Diesel Car. This award will be welcomed by Ford, at a time when the car has also hit the number one spot for sales in Britain charting 43,611 sales so far this year.

The Ford Fiesta was born out of a demand from consumers for smaller cars in the 1970’s. At this time, Ford had the Escort, but this was still a front engined, rear wheel drive car and competitors were launching smaller, front wheel drive cars like Fiat and Peugeot. The Mark I Fiesta was created and in 1978 it knocked the Vauxhall Chevette off the top spot for best selling Mini Car.

“This latest Fiesta is becoming another Ford icon. The British public love the Fiesta’s style but, as Diesel Car states, once they get behind the wheel, they love that experience too” says Mark Simpson the Marketing Director of Ford of Britain.

The combination of great styling and design coupled with superior handling and drive makes the Ford Fiesta a real winner in the eyes of Diesel Car magazine and the likes of the Ford Dealership Dorset along with all the other dealers across the country will be able to use this latest award as another great selling tool.

The car itself has sold more than 3,500,000 since the Mark I and is the second most popular car to ever be sold in Britain.

Build your ideal Ford Fiesta

Looking for a new car? How about a car that is exactly what you want? Perhaps you want more choice of what will suit you rather than be told what you need by a dealership.

Well, the Ford Fiesta could be the ideal choice for you. Ford has made it easier for you to select that car that suits your needs by selecting what you want and what you don’t so that you truly can have a bespoke car to fit your lifestyle.

The Ford website lets you choose various elements that you may or may not want in your car. All the choices you have can be made through the website and will provide you with an overall cost.

Start by choosing how many doors you want your car to have. 3 or 5 doors will be determined by what you need the car for. 3 doors are ideal for scooting your friends around town yet a 5 door car will make access to the back a lot easier which is ideal for families.

Next you get to choose the series that you want your Fiesta to be. You are presented with 5 choices to give you more options that you need. The series that are on offer are: Studio, Edge, ECOnetic, Zetec and Titanium. Each one offering something a little different that doesn’t present a one size fits all approach.

Part three of the selection process is the Engine and Transmission. This is your chance to decide how powerful you want your new car to be as well as decide whether you want automatic or manual gears.

Next to choose from is the colour. Various colours are available and you can even choose a metallic finish if you want something a little bit more lavish.

They do say that the attention is in the detail so this is the part that you need to pay attention too. This is where you are able to choose all of your optional extras. You will be able to choose alloy wheels if it takes your fancy, Bluetooth Hands free connections for your phone, Front and rear parking sensors, Quick clear heated windscreen and even a perimeter alarm, each one allowing you to make the decisions about your car individual to your needs.

With so many options you will be spoilt for choice, you will need to consider that with each addition there is usually an additional cost involved, but the Ford website indicates any change in price through every step of the process.

Fastest Fiesta Yet

Here you have it, the latest offering by Ford which is set to be the fastest Fiesta to date.

The Ford Fiesta S1600 is based on the popular Z-tech S. Equipped with a 118bhp 1.6 litre Duratec Ti-VCT petrol engine with an optional extra that makes it the fastest Fiesta ever.

Fords latest offering also comes as a diesel engine for those that something more economic with a 94bhp 1.6 Duratorq TDCi engine

The older Fiestas have always had a consistent look and feel to them and this one takes it a little further. Ford has introduced a classic GT and Shelby Mustang stripe to give the car a slightly more aggressive look.

Added features of this soon to be highly sought after car are extended sideskirts, large rear spoiler, 17 inch white alloy wheels as well as a rear diffuser. The inside offers comfort and style like no other Fiesta that has come before, with heated leather sports seats, side air bags, leather steering wheel and branded mats and scuff plates.

Whilst pushing the boundaries with the S-Max that offered driving pleasure in a 7 seater people carrier and the Galaxy provided first class comfort and sophistication.

This is a new twist on an already popular design and make of car. Ford have hit the spot by keeping classic Fiesta elements in a car that people already trust in yet adding additional touches to make the car more prominent in the 21st century.

The S1600 is available now and costs from £16,495.